Instagram’s Founders Are Back With A New App

Instagram’s founders are back with a new app

More than four years after leaving the company, Instagram founders Kevin Systrom and Mike Krieger are back with a new app. This time it’s not photos, but news feeds and articles. The duo sold their Instagram, which they founded in 2010, to Facebook for $1 billion.

Kevin Systrom and Mike Krieger announced the launch of Artifact, an app that promises “personalized news feed” powered by artificial intelligence.

In an Instagram post, Krieger said he and Systrom “worked with a talented team” for over a year to launch the service.

Instagram's founders

“We gradually let people in as we get older,” Krieger said. Wrote

The waiting list to join was made public on Tuesday.

Unlike Instagram, the app focuses more on articles than photos.

According to Platformer who first reported the launch, Artifact will suggest content based on interests and allow discussion with friends.

A homepage will display popular articles from major media outlets to small bloggers, and a user’s page will become more personal based on what they click on.


Kevin Systrom and Mike Krieger founded Instagram in 2010. The duo sold Instagram to Facebook for $1 billion in 2012.

Instagram founders Kevin Systrom and Mike Krieger left the company in 2018 due to problems with Facebook management.

Instagram's founders

After the decision to resign, Systrom, who was the CEO of Instagram at the time, made the statement, “We are leaving to explore our curiosity and creativity.”

It is stated that the value of Instagram, which operates under the umbrella of Meta, exceeds 100 billion dollars.

Instagram's founders

Instagram’s founders

Gül Demirci

Hi, I'm Gul. I am a writer for Expat Guide Turkey and I strive to create the best content for you. To contact me, you can send an e-mail to Happy reading!

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