Snapchat Paid Subscription Service Reaches Subscriber Record
Snapchat’s paid subscription service Snapchat+ continues to grow, and the company announced today that the service has hit record subscribers. Details are here!
Snapchat said in its latest earnings report that the app has more than 2 million paid subscribers to its Snapchat+ subscription service. Snap said the $3.99 per month paid plan is part of “diversifying” revenue sources.
Snapchat+ Reaches 2 Million Subscribers
The company first rolled out Snapchat+ in countries like the US, Canada, UK, France, Germany, Australia, New Zealand, and the United Arab Emirates in June 2022. Later, the subscription service was launched in India, Kuwait, Qatar, Oman, Bahrain, Egypt, Israel, Denmark, Norway and the Netherlands.
Snap managed to reach one million subscribers within 60 days of introducing Snapchat+. Therefore, it took relatively longer for the company to reach 2 million subscribers.
What are Snapchat+ Benefits?
Snapchat+ gives users the ability to pin anyone as their #1 friend, prioritize replies to the company’s popular creator program Snap Star, and access features like “recently visited friends and general travel direction” if they’ve enabled location sharing. The company also rolled out new features like subscription-specific notification sounds, story expiration controls, and customizable chat wallpapers last quarter.
Snap’s subscription service was doing much better than the old Twitter Blue subscription, according to data from analytics company Sensor Tower. By the end of October, users had spent a total of $6.4 million on the Twitter app. By comparison, Snap’s paid plan made $28 million after launch, with most people opting for the $39.99 annual plan. Although the company led by Elon Musk has switched to the new Twitter Blue plan, which costs $ 8 per month, there is currently no data on how many people subscribe to the new system.
So what do you think about Snap’s Snapchat+ subscription? You can share your thoughts with us in the comment section below.
