Finland-based Nokia introduced its new logo and announced its future strategy as part of the company’s long-term transformation plan.
Nokia Corporation, the maker of the once iconic smartphone, changed its logo for the first time in almost 60 years. Today, ahead of the official launch of MWC 2023, the company unveiled its new corporate identity, and the changes are striking: the iconic Yale blue font and Connecting People brand slogan so firmly associated with Nokia are gone. The new logo is more modern and digital.
Pekka Lundmark, President of Nokia Corporation, said: “We are renewing our strategy and, importantly, renewing our brand to reflect who we are today: a leader in innovation and technology for business, a pioneer of a future where networks meet the cloud.” used the phrases.
Nokia’s Purpose Is Not Just a Cell Phone
Also, Lundmark told Bloomberg: “We’re still a successful mobile phone brand in most people’s minds, but that’s not just what Nokia is about. We want to launch a new brand focused on networks and industrial digitization that is completely different from outdated mobile phones.” he said.
Interestingly, the mobile phone business that Nokia wants to get rid of with its new logo has not been owned by Nokia for a long time. It was acquired by Microsoft in 2014 for $7 billion and was resold in 2016 to HMD Global, which currently manufactures Nokia-branded phones. For MWC, HMD Global has three new products: the budget-friendly Nokia C32 and C22 battery beasts, as well as the “easy-to-disassemble” Nokia G22.
What do you think about Nokia’s new logo?