Although Google has focused on artificial intelligence, it is thought to be behind the competition for now. In this context, it is said that Samsung can make Bing the default search engine on Galaxy phones.
The race to bring AI’s capabilities to web searches is heating up. After Microsoft’s investment, the new Bing with ChatGPT support was recently released and the signals reached Google. According to reports, even Samsung is now considering switching to Bing on its Galaxy phones and tablets.
Google may lose Samsung
It seems like Google already has two different perspectives. A completely new AI powered search engine and added AI features on top of the existing engine. While more details are expected to be revealed in the next I/O 2023, results that will not please Google may arise on the Samsung front. Currently, Samsung is reportedly in negotiations with Microsoft to make Bing the default search engine on Galaxy devices. This includes Android-based smartphones and tablets.
As noted by The New York Times, Google strongly believes that Samsung’s preference for Microsoft Bing as the default search engine for Galaxy devices is due to the AI features it offers. And the fact that Samsung is already considering switching to Bing has put Google into ‘panic’ mode. It is unclear whether Samsung will switch to Bing, but the South Korean technology giant can turn this competition to its advantage. For example, Samsung may be asked to reduce license fees from Google by citing Bing.
