Audi was also included in the brands that updated their logo with a simpler and 2D design to make it suitable for the digital age we live in. The new logo was shown for the first time on the Audi Q8 e-tron.
Automotive manufacturers have entered the race to update their logos, especially in the last few years. While some are content with small touches, brands such as Dacia have made a more radical transformation. However, most of them have one thing in common, which is the transition to 2D design in accordance with the digital age and the simplification of lines.
In this context, Audi joined the list of brands that updated their logo. The iconic four-ring design continues, but has shifted to a flatter, 2D design. If you remember, we first saw this logo on the new Audi Q8 e-tron, which was introduced recently. Audi designer Andre Georgi says the new logo looks significantly more modern than the old one.
No longer with chrome details, the new Audi logo instead consists of a black background and white rings that create a three-dimensional style in detail. According to the statement, customers will also be able to choose the rings in black in the new logo. In this new version, the rings come in dark gray, which looks like glossy black instead of white.
Along with the new logo, Audi also standardizes the fonts on the interior and exterior of the cars. We will see this font called “Audi Type” as the brand and model text on the B column of cars from now on.
Apart from Audi, many manufacturers such as Volkswagen, BMW, Nissan, Kia, Peugeot, Renault and Dacia are among the brands that have renewed their logos in recent years. The main idea of the logos that switch to 2 dimensions is as follows: The logo should look the same inside the vehicle, on billboards and in digital environments such as smart phones and computers.