Twitter is ending its verification system that gives important accounts a blue checkmark

Twitter is discontinuing its blue checkmark verification system for accounts it determines to be authentic and in the public interest. The checkmarks will now be available through Twitter Blue, i.e. for a fee.

Twitter is discontinuing its blue checkmark verification system for accounts it determines to be authentic and in the public interest. The checkmarks will now be available through Twitter Blue, i.e. for a fee.

The free checkmarks will be available through Twitter Blue, a subscription service the company launched last year.

Under the previous program, celebrities, officials, journalists and others deemed important by the company could request verification.

News feeds, fans, parodies and other similar accounts could not get the blue tick.

CEO Elon Musk introduced Twitter Blue shortly after acquiring Twitter in October, describing it as a way to increase revenue and stop trolls and bots.

The $8 monthly service, which also allowed users to edit and undo tweets, was quickly withdrawn after copycats proliferated. In December, it was reorganized and re-launched.