Lei Jun, the founder and CEO of Xiaomi, explained why he used the iPhone at the event where the Xiaomi 13 models were introduced.
Xiaomi CEO Lei Jun said at the Xiaomi 13 launch press conference that he has been using iPhone for over a year and many people on the internet have criticized and even mocked him.
Lei Jun said in a statement that Xiaomi would not have been able to produce high-end mobile phones without the company’s courage and determination to benchmark its phones against the iPhone. He confirmed that Xiaomi is looking closely at everything related to the iPhone, and mentioned superiority in both software and hardware. “This is the beginning of an opportunity for us to surpass the iPhone in the future.” said.
We Target iPhone Customers
Lei Jun also said that Xiaomi invests a lot in research and development every year, adding that the Xiaomi 13 is targeting potential iPhone 14 buyers, while the Xiaomi 13 Pro will compete with the iPhone 14 Pro Max.
Speaking about the camera, Lei Jun reminded that the Xiaomi 13 Pro uses a 50MP Sony IMX989 1-inch image sensor jointly developed by Xiaomi and Sony. The iPhone 14 Pro Max has a 48-megapixel image sensor. The sale of the new flagship Xiaomi 13 and Xiaomi 13 Pro smartphones will begin in China on December 14, that is, this Wednesday.