The New Zealand government plans to support young people who broke up with their lover, with a campaign called “Love Better“. The government plans to spend 6.4 million New Zealand dollars (US$ 4 million) on the 3-year campaign.
The “Love Better” campaign on social media platforms popular among the generation Z aims to support young people who have just separated from their lover.
“NOT AN APPROACH TRIED BY ANOTHER GOVERNMENT”
“This is not an approach that has been tried by any other government in the world,” Priyanca Radhakrishnan, Deputy Minister for Social Development, said.
According to research by the New Zealand government in 2022, about 80 percent of 16-24 year olds have had an affair, and 87 percent of them have experienced feelings beyond a normal breakup process. And 55 percent of teens aren’t sure or only “slightly” sure they can end a relationship unscathed.
Although young people mostly experience emotional pain, 1 in 6 young people stated that they encountered physical arguments.
$4 MILLION BUDGET
The government said this campaign was its first strategy to eradicate domestic violence. “We have a very high rate of domestic and sexual violence in New Zealand. We are working to reverse that,” Radhakrishnan said.
New Zealand $6.4 million ($4 million) has been earmarked for the campaign, which will run for three years.