Threat Great; Google vs ChatGPT
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ChatGPT, an artificial intelligence system that is effective enough to end some sectors, is in the focus of Google. The company has begun to take drastic measures against OpenAI’s chatbot.
Google CEO: Leave Existing Projects
The rise in popularity of artificial intelligence tools like ChatGPT and Dall-E has prompted big tech companies to take action. Google administrators see ChatGPT as a major threat for the search part. The situation seems so critical that management has declared a so-called code red. The CEO of the company even instructed his employees to abandon current projects and focus on developing artificial intelligence products.
Google: These Systems Could Hurt Our Search Advertising Business Model
ChatGPT also caught the attention of Google with its ability to provide information from a simple user prompt. The chatbot, still in development, not only offers a list of links, but also answers and offers suggestions. On the other hand, Google already has a chatbot called LaMDA that can compete with ChatGPT, but the company thinks the bot could harm its search ad business model. To be more specific, the click-through rate on ad links will decrease, as the bot will give exactly the answer the user wants.