The Number of Facebook Users Exceeded 2 Billion: A quarter of the world
The number of people using Facebook on a daily basis reached an average of two billion in December 2023, or about a quarter of the world’s population.
Over-expected growth at Facebook has helped create a new air of optimism about the company, which is under pressure from rising costs and falling ad sales.
Shares of parent company Meta rose more than 15 percent after the close, and boss Mark Zuckerberg declared 2023 a “year of productivity.”
Zuckerberg ushered in a new era for the company, whose revenue fell for the first time in its history in 2022, after years of double-digit growth.
“We don’t anticipate this will continue, but I also think it won’t be the same as before,” Zuckerberg said. I said.
Meta, which also owns Instagram and WhatsApp, announced a major restructuring last year, including shrinking office space and laying off 11,000 people, or about 13 percent of its staff.
In the three months to December, the firm reported revenue of $32.2 billion, down 4% year on year.
However, this was better than many analysts expected.
Meta said the number of people who are active every day across all of its apps has increased by 5 percent year over year.
Zuckerberg explained that the company is making progress with its video product Reels, which it focuses on while facing rivals like TikTok, which is especially popular with younger users.
