LG and Samsung, one of the world’s leading panel manufacturers, can cooperate for W-OLED panels. The new deal will allow Samsung to diversify its product lineup. Here are the details.
LG Display and Samsung, one of the leading names in the industry when it comes to panel technologies, are preparing to sign a new cooperation. It turned out that both brands have started negotiations for the production and supply of OLED screens. Here are the details
LG and Samsung Will Collaborate
For those who don’t know, the first rumors of the new collaboration appeared in early 2021. However, after a while, South Korean media reported that months passed since the agreement and no progress was made. So much so that in July 2022, LG said that the negotiations had come to a standstill.
Now, according to The Elec’s report, both companies have started negotiations on the subject again. Under the deal, Samsung plans to procure 200,000 to 300,000 white OLED (W-OLED) panels from LG Display, its biggest rival in the market. As you know, Samsung ended its LCD liquid crystal display (LCD) production in 2022. However, the brand relies heavily on Chinese suppliers for its LCD panels.
OLED TV Range Expands
Reportedly, the new deal will enable Samsung to expand its mid-high-end OLED lineup. It is also stated that smart TV models powered by the new W-OLED panel will be released early next year. In addition, it should be noted that the new agreement is a priority for LG rather than Samsung. As a matter of fact, the giant producer closed the last year with serious financial losses.
If we recall briefly, OLED panels appear in high-budget smart TV models with a better image quality compared to LCD panels. At this point, while LCDs use backlight solutions, each pixel in the OLED infrastructure has its own illumination. Therefore, we can say that it offers a better sensitivity, color and contrast level.
On the other hand, “Burn-in” burning problems experienced in OLED screens caused questions in users. Today, it should be noted that this problem has been largely resolved with internal hardware and software.