Clothing and accessories company Primark, which has long queues at its cash registers due to its cheap prices, is conducting research to enter the Turkish market. The company recently sent a special team to Turkey. While meeting with the shopping mall managers, this team examined the shopping streets and big cities on the spot.
Primark, known for its cheap prices and long queues at the cash registers, is conducting research for the Turkish market. Primark, which has been claimed to bring many domestic investors to Turkey for years, has recently sent a special team to Turkey. According to the news in Dünya newspaper, this team met with the investors of the leading shopping malls in Istanbul, examined important shopping streets such as Bağdat Caddesi and toured the big cities.
TURKISH PARTNER DOESN’T THINK
According to the information we received from the managers of the shopping malls that the Primark team met; Primark plans to enter the Turkish market itself. The Turkish partner does not think. He does not want to give a date due to the uncertainty in customs legislation and exchange rates, but he is doing serious research for the Turkish market.
OPERATES IN EUROPE AND IN EUROPE
Primark, whose product range includes women’s wear, underwear, children’s wear, men’s wear, shoes, accessories, socks, beauty and household goods, was founded in 1969 in Dublin, Ireland by Arthur Ryan. The company entered the American market in 2013. It opened its largest store in Birmingham, England in 2019. There is a beauty center, barbershop and Disney-themed cafe in this 5-storey store with an area of 160 thousand square meters, where more than a thousand people work. Today, it operates with over 400 stores in Europe and the USA. The company, which has 65 thousand employees, announced that it will open a store in Romania in 2022. The countries where the company has growth plans are the USA, France, Italy and Spain.