World’s Most Expensive Coffee Sells For 42 Thousand Tl Per Cup In Dubai

Record Price: Julith Coffee Shop Aims To Sell Only 400 Cups From Beans Bought For 25 Million Lira (600 Thousand Dollars)

DUBAI, UAE – Hyper-luxury consumption in Dubai, the global hub for luxury goods, has reached a new extreme: the World’s Most Expensive Coffee is now on sale for an unbelievable $1,000 (approximately 42,000 TL) per cup. Julith, a coffee shop co-owned by Turkish entrepreneur Serkan Sağsöz, has captured global attention with this record-priced offering.

💰 RECORD PURCHASE AND HIGH COST

The primary reason this coffee commands such an exorbitant price is the record sum paid for the raw green beans. Julith Coffee Shop purchased this specific, exclusive lot at an auction in Panama.

• Raw Material Cost: Sağsöz paid a staggering $600,000 (25.25 million TL) for just 20 kilograms of the coffee beans. This figure has entered history as the highest price ever paid for a single lot of raw coffee.
• Sales Target: Julith aims to sell only 400 cups of the coffee in Dubai from this record-setting purchase. Therefore, the cost per cup and the profit margin are exceedingly high.

🍃 THE TASTE OF LUXURY: RARE AROMAS

Grown specifically near the Baru volcano in Panama, this coffee’s flavor profile is entirely distinct from ordinary beans.

• Aroma Profile: Tasting notes describe delicate hints of mostly white flowers, such as jasmine, combined with citrus aromas like orange, mandarin, and bergamot. Furthermore, the coffee carries sweet notes of stone fruits like apricot and peach. This rare and complex aroma is considered the main factor justifying the high price tag.

👑 EXCLUSIVITY AND ELITE DEMAND

This special, limited-edition coffee has garnered immense global interest.

• Collector Queue: Asian buyers and specialized coffee bean collectors have queued up to purchase this unique coffee. However, Julith applied a strong measure of exclusivity before making the coffee available to the general public.
• Special Reservation: While Julith plans to sell most of the coffee, they allocated a special reserve amount for the Dubai royal family. This confirms that the coffee is not merely a beverage but a profound status symbol within Dubai’s elite culture.

The sale of the World’s Most Expensive Coffee solidifies Dubai’s position in the global culture of hyper-luxury consumption.