The World’s Most Valuable Brands Announced: Apple Lost the Top

Ece Nagihan 18 January 2023

541 2 minutes read

The “World’s 500 Most Valuable Brands” research prepared by the international brand valuation organization Brand Finance has been concluded. Apple, the leader of last year, lost its throne and lost the top to Amazon. The world’s most valuable brand has become Amazon with a brand value of approximately $299.3 billion this year. While Amazon was followed by Apple with a brand value of 297.5 billion dollars and Google with a value of 281.4 billion dollars, Turkish brands could not enter the top 500. While 201 of the companies in the Global 500 list consisted of US companies, 71 were Chinese, 32 were Japanese, 31 were French, 25 were British, and 24 were German. Here are the world’s most valuable brands…

WeChat

Country: China
Line of Business: Media
Brand Value: $50.2 billion

Toyota

Country: Japan
Line of Business: Automobile
Brand Value: $52.5 billion

Starbucks

Country: USA
Line of Business: Restaurant
Brand Value: $53.4 billion

Agricultural Bank

Country: China
Line of Business: Bank
Brand Value: $57.7 billion
Agricultural Bank of China is one of the five largest state-owned banks in China. The bank was established in 1951. It is headquartered in Beijing’s Dongcheng district.

Mercedes-Benz

Country: Germany
Line of Business: Automobile
Brand Value: $58.8 billion

State Grid

Country: China
Line of Business: General Service
Brand Value: $58.8 billion

State Grid Corporation of China is a China-based electricity transmission company. The company was founded in 2002 and is the world’s largest electricity transmission company. It is headquartered in Beijing’s Xicheng district.

Facebook

Country: USA
Line of Business: Media
Brand Value: $59 billion

Home Depot

Country: USA
Line of Business: Retail
Brand Value: $61.1 billion

China Construction Bank

Country: China
Line of Business: Bank
Brand Value: $62.7 billion

Deutsche Telekom

Country: Germany
Line of Business: Telecom
Brand Value: $62.9 billion

TikTok

Country: China
Line of Business: Media
Brand Value: $65.7 billion

Tesla

Country: USA
Line of Business: Automobile
Brand Value: $66.2 billion

Verizon

Country: USA
Line of business: Telecom
Brand Value: $67.4 billion

Verizon Communications Inc., commonly known as Verizon, is an American multinational telecommunications company and a corporate component of the Dow Jones Industrial Average. The company’s headquarters is located in New York City.

ICBC

Country: China
Line of Business: Bank
Brand Value: $69.5 billion

The Industrial and Commercial Bank of China is the world’s largest bank by total assets and market capitalization. It is one of the four state banks in China. It was established on January 1, 1984.